Bayer's Expert Mondays - Knowledge Sharing to Empower Your Innovation Journey

Theme: "Growing your innovation or startup: Medical Need - A Definition Challenge to Shape Your Value Proposition"

Medical need is central to every innovation program in the life science industry. With the TPP and the CDP, the clear outline of the medical need addressed by your innovation is critical for painting and communicating your therapeutic goal and value proposition. However, no unified methodology exists. We will discuss and outline not only the need for clarity in communication around medical need but also provide one possible approach for clarity.

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