As an academic research team, we are working to advance an innovative cell-therapy project from university research toward clinical application and commercialization. To do this, we first needed a structured overview of the market, relevant competitors, and existing or in-development therapeutic approaches. The analysis carried out gave us a valuable foundation for strategically positioning our project and assessing the competitive landscape. What we particularly appreciated was the straightforward and direct communication, the fast turnaround, and the friendly, constructive collaboration.