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UKL launches "Best medicine with YOU" campaign
Leipzig University Hospital is launching a new campaign to actively counter the shortage of skilled labour in the healthcare sector. Under the motto "Best Medicine with YOU", the UKL is placing the community and the personal contribution of each individual at the centre. The campaign focuses on authenticity and emotional connection and aims to show that the UKL offers much more than just a job.
23/01/2025
Dr Thomas Hurlebaus, Head of Human Resources, Legal and Compliance at the UKL, emphasises that the best medicine can only be created by working together. The new campaign complements the existing employee retention campaign #wirsindUKL and is aimed specifically at specialists from all areas of healthcare. With a direct approach and authentic motifs from everyday hospital life, the diversity of the team is made visible.
In addition to a respectful working atmosphere, the campaign also emphasises specific benefits for employees. These include current improvements such as reduced working hours, company car leasing and inflation compensation, which make the UKL an attractive employer in the region.The campaign will be implemented cross-media with a focus on digital channels. The centrepiece is the landing page wirsindukl.de, where interested parties can not only find out more about the UKL as an employer, but also have the opportunity to apply directly. In addition, publicity measures are planned to integrate the campaign into the Leipzig cityscape and appeal to even more professionals.Press release from "Leipzig University Hospital" dated 23 January 2025
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